An exciting Traffic Lead and Performance Marketing Manager (x 1 vacancy) job has just become available at one of global leading luxury brand in Bangkok. Reporting directly to the Head of E-Business, this is a role for a Performance Marketing Manager who is a leader in their field.
About the Traffic Lead Manager role:
We are seeking a skilled Traffic Lead and Performance Marketing Manager to oversee performance marketing and traffic acquisition activities for a third-party e-commerce business. In this role, you will be responsible for delivering effective media solutions, managing budgets, and optimising sales and revenue opportunities to enhance the overall success of the online store.
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The salary range is competitive with health insurance + provident fund.
Key Responsibilities:
- Manage overall traffic acquisition and retention for e-commerce, optimising performance media and budget management across various channels
- Analyse e-commerce platform performance and develop digital media strategies to drive traffic and enhance business opportunities
- Adapt central/regional guidelines to local needs and provide media briefs in different formats
- Collaborate with media agencies to deliver cost-efficient media strategies while safeguarding brand equity
- Monitor ad results and campaign performance, analyse relevant data, and provide feedback to media agencies
- Conduct post-campaign analyses and share results with relevant parties
- Drive digital/data projects using your expertise and translate strategies into implementations
- Analyse e-commerce performance and provide digital marketing insights and recommendations, including data management, profiling, and analytics
- Compile market trends and competitor data to support decision-making
- Monitor website performance and track KPIs, identifying areas for improvement
- Analyse sales data by products/categories/franchises/activities/traffic sources/online clients, including subscriptions, cancellations, and client retention by member level
- Analyse campaigns and product performance, plan and forecast products, samples, GWPs, and AOGs
To succeed in this role, you must have good communication skills in English.
Key Requirements:
- University graduate or above, preferably with majors in Business Administration and/or Marketing
- Minimum of three years of experience in media agencies and/or online marketing within the luxury industry
- Strong knowledge and skills in the digital and e-commerce landscape, digital platforms/tools, and new technologies, particularly in performance media, paid social and search ads, and data integration
- Extensive expertise in all aspects of media, from briefing to reporting
- Excellent communication, numeracy, and analytical skills
- Data-driven and detail-oriented
- Experience in driving e-commerce and data analysis is preferred
- Strong planning, presentation, and project management skills
- Proficient in MS Excel, PowerPoint, and Google Analytics
- Passion for the luxury industry and beauty
- Confident presenter with excellent written and verbal communication skills
- Strong team player with high engagement
- Proactive and customer-focused
- Personal affinity and passion for the brand
- Ability to work under pressure and meet tight deadlines
- Good interpersonal skills and positive attitude
This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are ready to take on this exciting opportunity, please submit your application highlighting your relevant experience and qualifications. We look forward to hearing from you.
Apply today.
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
An exciting Traffic Lead and Performance Marketing Manager (x 1 vacancy) job has just become available at one of global leading luxury brand in Bangkok. Reporting directly to the Head of E-Business, this is a role for a Performance Marketing Manager who is a leader in their field.
