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- Engages in social media presence creation on new and emerging social media platforms, including but not limited to Facebook, Instagram, etc.
- Manages social media communications on all social channels to ensure guests receive prompt responses & feedback.
- Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation/engagement.
- Proposes new ideas and concepts for social media content.
- Creates dynamic written, graphic, and video content to draw audience attention in target markets.
- Assists social media management with large projects, events, and community management.
- Analyses and reports audience information and demographics, and success of existing social media campaigns.
- Works with PR and Digital team to coordinate ad campaigns with social media strategy.
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits.
- Ensure all marketing content produced is up to date, brand compliant and consistent across all social channels.
- Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement.
- Assist Marketing & Digital team in execution of the daily tasks.
- Perform any other duties which may be assigned by the management from time to time.
Qualifications
- Bachelors or Master’s Degree, preferably in Marketing, Business Administration
- Minimum of 3 years of working experience in on-line Marketing, Social media.
- Experience hotel and social media content creation and management.
- Excellent writing skills in English and Thai.
- Ability to take quality photographs and make videos for social media content.
Additional Information
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